Tuesday, July 12, 2011

TV or not TV?

As inns incorporate contemporary technologies into their arsenal of guest-alluring amenities, inn photographers and their clients must decide whether or not to include them in the photography. The answer is not always straightforward; however we do have some points (and photos) to keep in mind while mulling it over.

A modern unassuming TV can actually be a part of the decor.

Technology becomes dated quickly. Ask anyone who owned a Motorola RAZR. Or all of those suckers who purchased the iPad2 this past June only to learn of the better version with retina display slated for release this autumn. So, as your technology becomes passe or obsolete, remember that the photography illustrating such technologies will also become dated. For example, televisions have blessedly undergone a major facelift in recent years. If you are still hanging on to the big box models, it's probably best to keep them out of your photography, altogether.

With that being said, technology has its place in photography. Techno-savvy guests, business travelers and Reality TV junkies alike need only catch a glimpse of a tastefully decorated guestroom with a svelt tv adorning its walls or a snappy iPad posed elegantly in the coffee nook, and they may be hooked. Sure, you can list free wifi, iPod docks and televisions in the text of your website, or better yet, you could flash a snapshot or two on your homepage, and be certain that you are reaching those consumers who will probably not be reading the fine-print on your website while performing illicit web searches at the office.
Appealing to both iPod users and citrus enthusiasts.
You hardly notice the tv, right? TV addicts like me can see it just fine.
It's super-easy for the photographer to switch

out

props.
Keep in mind that once a shot is set up, we can switch out props fairly easily. If you are tentative about adding technology to a photo, swap some out with more conventional media, and then you and your web people will have more options at your fingertips.

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